WorkGraphic Design

Munich-based agency Moby Digg's bold yet pared back corporate identity for RGE consulting

It takes real skill to be able to create a corporate identity for a big name client and make it feel as dynamic and bold as a personal project, and that’s just what Munich-based agency Moby Digg has achieved in its branding for RGE consulting.

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Moby Digg's branding system for RGE consulting displayed across white business cards and stationery on a dark background, featuring black lines and a bright blue circle as design elements

Creating designs across everything from the company’s website to stationery and signage, Moby Digg created a design based around its triumvirate background. "The minimalistic corporate identity was based on the three founding partners, represented by three lines," explains Moby Digg founder Maximilian Heitsch.

The numerous other lines shown on the identity represent the employees that joined the company later on, and the blue circle "stands for the passion and emotion the company puts in every project," he says. "The lines do not only connect a starting point and an ending, but also symbolise the path until a project is done. We searched for a simple graphic system and a decisive colour combination, which builds a recognisable brand."

Moby Digg's RGE consulting branding showing layered white cards with German text and a blue circle, alongside a pattern of horizontal lines with a blue sphere in the centre
Four variations of RGE's corporate identity designed by Moby Digg, featuring the logo with geometric lines and red accent elements in different layouts and applications
RGE consulting's corporate identity stationery and materials designed by Moby Digg, featuring minimalist lines and a blue circle element
Stack of white RGE consulting business cards with minimalist line design fanned out on dark background
RGE corporate identity guidelines showing logo variations, line systems, primary and secondary colour palettes in blue, black, red, green and orange
Six variations of RGE's corporate identity showing wavy lines with blue circles in different positions, demonstrating the dynamic branding system by Moby Digg
RGE consulting stationery featuring wavy lines with blue circular elements, scattered to show the branding system
Four panels showing RGE consulting's corporate identity with wavy black lines and a solid blue circle on white backgrounds
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