WorkGraphic Design

Radical newspaper redesign by Studio Feixen sets out to shock readers

When Samsung launched its Galaxy G8 smartphone in Switzerland, it wanted to focus attention on the unique design behind the device. So in an unusual campaign, it decided to radically redesign Switzerland's most popular newspaper for one day only.

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Two pages of a Swiss newspaper redesigned with bold yellow and red circular overlays obscuring text and photographs as part of a Samsung Galaxy G8 marketing campaign

Samsung worked with Jung von Matt and local design agency Studio Feixen on the redesign, which purposely set out to shock readers by transforming the layout of the publication and covering the text with bold and colourful shapes, splashes and squiggles.

"It was clear from the start it had to be an idea that would immediately take the whole of Switzerland by storm, and inseparably link the idea with the new Samsung Galaxy G8," said Lorenz Clormann, creative director of Jung von Matt . "20 Minuten, Switzerland's biggest newspaper, was the only platform that came into question for this idea."

Two pages from a redesigned newspaper spread showing a TV section with overlaid coral-coloured shapes covering text and images, alongside a black and white comic illustration of a city street scene
Two pages of a newspaper redesign featuring bold geometric shapes and vibrant colours overlaying articles and advertisements, showcasing the Samsung Galaxy G8 campaign by Studio Feixen
Cover of 20 Minuten newspaper redesigned with blue shapes, colourful emoji graphics and Samsung Galaxy G8 smartphone imagery
Two pages from the radical newspaper redesign showing grids, puzzles and text obscured by bold coloured circles and abstract shapes in red, yellow, blue, green and grey
Redesigned newspaper pages laid out on the floor featuring bold geometric shapes, colourful circles, stripes and abstract forms overlaying the original text and images
Two designers work at their desks on the Galaxy G8 newspaper redesign, with bold green and red typography visible on their monitor
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