WorkGraphic Design

Natural materials inspire Kati Forner's crafted brand identity for Factor Surfaces

When Los Angeles-based designer Kati Forner was recently approached by Factor Surfaces to create its new brand identity she relished the challenge, taking direct inspiration from its range of tile products to form the new look and feel.

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Factor Surfaces brand identity featuring white business cards with logo and a dark green stone-textured box on marble surface

With a clean logotype, Kati includes a very simple square icon to suggest the shape of a tile; while the colour palette is inspired by natural materials such as stone, marble and granite. This approach is something of a common theme for Kati. Other recent projects include branding for jewellery and home accessories designer Attalie Dexter, where orange foil adorns recycled and speckled luxury card to mimic Attalies' pieces where brass elements are commonly used.

Studying design at Arizona State, Kati moved to Chicago in 2006 before relocating to LA three years ago to work as a freelance graphic designer. To discover more about Kati, visit www.katiforner.com.

Factor Surfaces business cards arranged in a grid, alternating between grey and white cards with minimalist typography and a small square icon
Factor Surfaces brand identity materials including stationery and a textured stone sample arranged on a marble surface
Three geometric forms in black, grey and white marble arranged on a white marble surface, representing Factor Surfaces' tile product range
Factor Surfaces brand identity components including brown notebook, business cards, letterhead, envelopes and textured materials in neutral tones arranged on white background
Samples of stone and marble tiles arranged on a white marble surface, showcasing natural materials used in Factor Surfaces' product range
Factor Surfaces brand identity stationery including dark grey notebook, business cards, envelopes and letterhead with minimalist branding and natural material colour palette
Factor Surfaces website homepage displaying minimalist interior design with modern furniture, navigation menu and content sections for Collection, Gallery, About Us and Blog
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