WorkGraphic Design

Little's Coffee launches vibrant new look and 100% recyclable packaging

Independent coffee brand, Little’s, is unveiling a bold new look along with fully recyclable, plastic-free packaging across its 13-strong range of flavoured instant coffee. The refreshed range has been rolled out nationwide into retail partners including Sainsbury’s, Waitrose, Ocado and Holland & Barrett, along with many independents.

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Little's Chocolate Caramel flavour infused instant coffee in a glass jar with silver lid and black label, set against a pink and navy geometric background

In a market first, the new packaging makes Little’s Coffee the only instant coffee brand in the UK to be completely plastic-free, thanks to its new aluminium lids and glass jars. Developed in-house by founders, Will and Caroline Little, this is also a move to increase shelf presence and impact, effectively communicating the brand’s premium, quality credentials and appeal to a younger, more affluent demographic.

"Creatively we wanted to own a unique and attention-grabbing visual within the coffee category and inject our personality into what’s predominately a very traditional space," says Will. "We’ve used strong, classic typography and assigned a pattern and a simple colour palette to each flavour to achieve this, and also bring stronger differentiation between our products."

A second generation family run business, Little’s has been making flavoured coffee that’s designed to deliver a high-quality, good-value and super convenient alternative to high-street flavoured coffee for more than 30 years. It offers innovative flavours, such as the newly launched Gingerbread Cookie and Chocolate Chai, which is all-natural, has just 4 calories a cup, has no added sugar and features 100% Arabica coffee beans.

Little's Gingerbread Cookie instant coffee jar with silver metal lid and cream label featuring turquoise wavy pattern against peach background
Little's Maple Walnut flavour infused instant coffee in a glass jar with metal lid and vibrant pink label on pink background
Little's Irish Cream instant coffee jar with silver lid and black label on green background with pink semi-circle pattern
Little's Chocolate Chai flavour infused instant coffee jar with silver lid against a vibrant yellow and magenta striped background
Little's French Vanilla flavour infused instant coffee in a glass jar with metal lid against a bright blue background scattered with yellow triangles
Little's Cardamom Bun flavour instant coffee in a glass jar with aluminium lid and green label with orange circular pattern
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