Designer, Marketing

The role

A marketing design role at The New York Times, producing full-funnel creative for the News product and the All Access bundle. You would report to the Creative Director, Design, Marketing, and work with writers, designers, audio and video teams and colleagues in marketing, product, audience insights and brand. The role is hybrid, with three days a week at the New York headquarters.

What you'll do

• Help develop and produce campaigns and always-on creative for News and All Access, supporting every stage from awareness to retention
• Design and adapt creative for paid, owned and earned channels, including digital, social, email, in-app, app stores and out-of-home, in line with brand standards
• Turn in-product experiences and feature benefits into marketing assets that build engagement and regular use
• Support in-house adaptations of major brand campaigns, working with creative leaders and agency partners
• Help build visual systems, templates and libraries that scale, allowing quick testing without lowering design quality
• Work with designers, art directors, writers and marketers to develop, refine and ship creative that drives subscriptions and engagement
• Work from briefs, take part in reviews, act on feedback and adjust when strategy changes because of the news cycle or business needs
• Help prepare presentation materials and explain design decisions to colleagues, including leadership
• Follow trends in digital advertising, marketing, branding, media, culture and social media, and apply them in a way that feels true to the brand
• Bring new ideas and experimentation to the marketing of the journalism, products and bundles, and contribute to shared learning
• Support the company's journalistic independence and its mission

About you

• At least five years of hands-on graphic design experience at an agency, digital agency, studio or in-house team, focused on marketing or advertising
• A portfolio showing sharp execution and conceptual thinking across social, digital display, email, in-app and print, and making ideas clear at each stage of the funnel
• A high level of skill in design fundamentals such as typography, layout, hierarchy and colour, with close attention to detail
• Fluency in Figma, Jitter and Adobe Creative Suite, with well-organised files
• Hands-on motion and animation experience, and interest in new tools including AI production tools
• Comfort working with marketing strategy, media, product design, audience insights and brand identity teams
• An understanding of trends in digital advertising and growth marketing and of the current social media landscape
• Desirable: a background in subscription, media or content businesses, and familiarity with how brand, product marketing and performance media fit together
• Desirable: experience with video editing software and knowledge of on-set video production for social channels
• Desirable: a belief in the value of journalism and curiosity about the Times's journalism and products
• Desirable: a B.A., B.F.A. or M.F.A. in graphic design, visual communication or a related subject, or equivalent experience and portfolio

What's on offer

• Depending on the role, variable pay such as an annual bonus and restricted stock
• Medical, dental and vision cover
• Flexible Spending Accounts
• 401(k) with company matching
• Employee stock purchase plan
• Paid holiday, paid sick days and paid parental leave
• Tuition reimbursement and professional development programmes

The process

• A CV is required; a cover letter, LinkedIn profile and portfolio link are optional
• The form asks about work authorisation, visa sponsorship, and whether you live in the New York City or Tri-State area and can commute for the office schedule
• Applicants are asked to submit their own work and not to use generative AI tools to produce substantive content at any point in the application or interviews

The details

• Salary: $85,000 – $100,000, with possible bonus and stock on top
• Location: New York, NY; hybrid, three days a week in the office
• Level: 5+ years' experience

How to apply

Apply through The New York Times careers site. The listing asks applicants not to use generative AI for the substance of their application.