WorkGraphic Design

Full of Luck Club: Tasty branding by Bravo for a modern Cantonese kitchen

Full of Luck Club 福乐 by Li Bai, is a modern Cantonese kitchen serving authentic Chinese comfort food, and lots of good luck.

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Pink and turquoise printed materials for Full of Luck Club with red and white striped pattern detail and gold binder clip

Run by the team behind Li Bai Cantonese Restaurant at Sheraton Towers, Singapore, Full of Luck Club dishes out timeless plates like roast meats, fresh noodles and dim sum, alongside contemporary items including Chinese-inspired salads, craft beers, and speciality ‘baos' 包 from its takeaway Bao Bar.

When the restaurant required branding, it called upon New York and Singapore-based design agency, Bravo, which specialises in identity and brand creation, print & web communications and art direction. In response, a brand identity that is fun, vibrant and memorable was created to match the values of the business, ensuring synchronicity throughout.

Via Behance | All images copyright of Bravo

White ceramic Maneki-neko lucky cat with raised paw and green bib next to a gold and black branded box on turquoise background
Full of Luck Club branded takeaway box with white flowing calligraphy lettering on turquoise background
Bravo's brand identity for Full of Luck Club featuring layered blue and white geometric shapes with Chinese characters and English text
Pink and white striped paper bag for Full of Luck Club featuring gold foil text, arranged with matching striped shapes on turquoise background
Peach-coloured packaging box for Full of Luck Club featuring wavy blue and white geometric patterns and gold text
Full of Luck Club branding on a folded card surrounded by repeating blue wavy line patterns on a coral background
Red envelopes with gold lettering reading "Full of Luck Club" and Chinese characters, fanned out against a turquoise background
Back cover of Full of Luck Club printed material showing contact details and luck number 3079 on a pale pink background
Stack of Full of Luck Club menus with colourful headers on a purple background, displaying food and drink offerings with prices
Full of Luck Club menu printed on cream paper showing dim sum, light bites, sharing plates and baau sections with blue text on pink background
A takeaway bao with meat filling and fresh greens sits in turquoise patterned wrapping next to Full of Luck Club branded packaging
Broken fortune cookie with pink fortune slip beside a gold foil-wrapped sweet labelled Full of Luck Club against a turquoise background
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