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Paper artist Sam Pierpoint's charming animation calls for sustainable fashion

Paper artist Sam Pierpoint was recently commissioned by Greenhouse PR to create a short paper-cut animation for PEFC (Programme for the Endorsement of Forest Certification), which calls for more sustainable clothing.

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It's part of Fashions Change, Forests Stay, a campaign to help connect the fashion industry to sustainably managed forests and the amazing materials that come from them. "In this animation, we show the journey from forest to wardrobe, whilst communicating how joining PEFC can benefit the supply chain and fashion brands as well as the natural world," explains Sam.

The film reveals hard facts like how forests are home to 80% of the world's terrestrial biodiversity and that 1.6 billion people depend on them for their livelihoods. It talks of sustainable forest management and its many benefits, like creating resilient ecosystems, supporting communities and maintaining biodiversity.

"This is a global effort, so we reflected this in the opening scene," she adds. The animation begins with the globe and four different steps around it to illustrate each stage of the journey. All of the intricate characters, detail and landscapes were made with G . F Smith Colorplan paper.

Another recent project by Sam was her paper-cut animation for the Marine Conservation Society and its latest #StopOceanThreads campaign. "It was a joy to work on this project especially as plastic pollution is a topic that is very close to my heart," says Sam.

Illustrated globe surrounded by green forests, waterways, people and wildlife with a banner reading "Fashions change, Forests stay
Small red and white paper-cut fox illustration next to a ruler for scale, made from G.F. Smith Colorplan paper
Colourful paper-cut otter in shades of orange and yellow with a blue eye, set against a white grid background
Four colourful paper-cut figures in sustainable fashion against a gridded background, with one figure holding a blank sign above their head
Detailed pencil sketch on white paper featuring intricate line drawings of forests, fashion items and figures, with green paper squares scattered across and text reading "Fashions change. Forests stay.
Colourful paper-cut craft materials including navy striped fabric, orange floral ribbon, pale yellow and pink buttons, and green leaf shapes arranged on a green surface
Stylised paper-cut illustration of a figure wearing a cream wide-brimmed hat, navy long-sleeved top and red sleeveless dress decorated with white daisy flowers, set against a split blue and yellow background
Two sculptural forms on coloured blocks against a gridded background: shredded wood pieces on yellow left, white fluffy material on turquoise right, representing natural and synthetic fibres
Two layered paper-cut Christmas trees in different shades of green with white paper trunks on a teal background
Layered paper-cut diorama showing a forest ecosystem with trees, animals, mushrooms, clouds and various coloured paper elements depicting the journey from forest to fashion wardrobe
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