WorkGraphic Design

Bread Tin Bakery: Brandpoint revives McCambridge's classic home bake bread kit range

London creative agency Brandpoint has revived and rebaked McCambridge’s classic bread kit range to appeal to a "more modern market". An existing household staple in Ireland, the challenge was to rebrand and reposition its identity to expand into new markets internationally.

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Three Bread Tin Bakery bread kit boxes displaying Gluten Free, Irish Soda and Hearty White varieties, each with colourful oven glove designs and product imagery

"Maintaining the heritage of the iconic McCambridge signature, we developed the catchy new title 'Bread Tin Bakery', updated to a fresher, lighter colour palette, and used authentic visuals to communicate the simplicity of the product," says Dave Taylor of Brandpoint.

"To emphasise the bake-at-home aspect of the brand, each different oven glove design makes reference to the McCambridge story: the classic Irish Soda Bread Mix features an Irish kitchen top with vintage family memorabilia, the White Bread Mix box depicts the Irish coastline and the history of importing goods from around the world, and the Gluten Free mix uses illustrations of the Irish countryside to hint at the lightness of the Gluten free loaf. The kits come complete with bread tins included (hence the name) and a unique no-mess mixing bag; all you need is your oven gloves!"

John McCambridge Bread Tin Bakery logo featuring the brand name in grey text on a light background
Bread Tin Bakery gluten free bread kit with included tin and mixing bag, displayed against a coral background with patterned oven gloves
Bread Tin Bakery's Hearty White Bread Kit box with baked loaf and navy patterned oven gloves against a blue background
Repeating pattern of nautical and countryside motifs in navy, white and gold, featuring sailing boats, wheat sheaves, trees and wavy lines on Bread Tin Bakery packaging
Bread Tin Bakery Irish Soda Bread Kit box with baked loaf and green patterned oven gloves against yellow background
Bread Tin Bakery Irish Soda Bread Kit packaging showing front, side and back of box with green design and oven glove illustration on yellow background
Two Bread Tin Bakery home bake bread kits by John McCambridge: Irish Bread Mix and Irish Soda Bread Kit in updated packaging with fresh colour palette and oven glove designs
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