WorkGraphic Design

Big Box tries on a clean and minimalist identity for its new clothing brand

Italian graphic designer Mattia Salvà has crafted a clean and minimalist visual identity for Big Box, a new Italian clothing brand and shop offering "high quality products at a competitive price".

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Front and back of Big Box business card showing minimalist logo on white card with contact details for the Italian clothing brand

Developed around a dynamic logo that is easily applied to different marketing materials and assets, it offers many possibilities for future development. It's a brand that hopes to last the distance, without becoming dated, and its instantly recognisable style aims to make a strong impact.

Available for freelance work, Mattia's distinctive style can be enjoyed by browsing his latest projects on Behance.

Via The Brand Identity

Big Box logo featuring geometric letterforms in a minimalist outlined style against a light grey background
Three boxes in increasing size connected by dots, illustrating the Big Box brand concept with the largest box labelled Big Box
Big Box branded envelope designs showing the minimalist logo and address details on black backgrounds
Black shopping bag with rope handles displaying the Big Box logo in white outlined text on a light background
Two product hang tags for Big Box clothing brand, one with the logo and black string, the other stating "Designed & handmade in Italy
Folded white t-shirt with Big Box logo on chest and attached care label with black string tie, displayed on neutral background
Black Big Box t-shirt with small embroidered logo on chest, displayed on hanger against grey background
Big Box logo with white outline on dark textured fabric
Two black textured packaging boxes for Big Box clothing brand displaying product labels for slim fit trousers in dark khaki and basic t-shirt with roll sleeve in white
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