WorkGraphic Design

Up Front's bold new brand with arresting illustrations inspired by Moby Dick

Using linocut graphics by illustrator Stanley Donwood and taking inspiration from Moby Dick, Glasgow studio Freytag Anderson created this seriously nice monochrome packaging for independent brewer Up Front.

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Three black and white beer cans with linocut illustrations and Moby Dick-inspired character names Ishmael, Yojo and Ahab by Up Front Brewing

Lovingly crafted by its founder Jake Griffin, the new range of beers have been named after characters from Herman Melville's classic story and so formed the basis of the entire "seaborne adventure" look and feel.

"Up Front’s existing brand identity was refined in line with these signature illustrations and vice versa," said Greig Anderson of Freytag Anderson. "The beer names are presented in a simple letterpress-inspired font which ties in visually with the linocuts."

Apparently, there's more to come from the Scottish studio with labelling for special ranges for Up Front in the coming months. In the meantime, be inspired at freytaganderson.com.

Two black beer cans with white wavy linocut patterns and the label "ISHMAEL" by Up Front Brewing, shown from front and back views
Front and back of a black and white beer can featuring a linocut illustration of a lighthouse and the name YOJO, designed by Freytag Anderson and Stanley Donwood for Up Front Brewing
Two Up Front beer cans with monochrome zebra-stripe design and linocut whale illustrations, one showing the front label with "AHAB" and the other showing the back with product details
Three black and white beer cans with wavy striped backgrounds and linocut illustrations labelled Ishmael, Yojo and Ahab
Up Front Brewing's circular logo with geometric triangle design on monochrome striped beer packaging
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