WorkGraphic Design

The Blue Plate Restaurant Company by Bolster

Minneapolis-based agency Bolster has created a new brand identity and brewpub experience for Blue Plate Restaurant Company's newest local venue, The Freehouse.

Written By:
The Freehouse brand identity displayed on wooden surface, including beer bottle, packaging, printed materials, jar labels and branded merchandise

From Bolster’s website: "Located in a pre-prohibition, turn-of-the-century warehouse, the restaurant and brewpub yearned for a utilitarian design with a modern energy. Embracing the 'perfectly imperfect' nature of handcrafted goods and early industrialisation, Bolster created a brand that celebrates the artistry of a time when both human genius and imperfections were reflected in finished products."

Four coloured tap handles numbered 1 to 4 for The Freehouse brewpub beers
The Freehouse brewpub interior features a black ceiling fitted with numerous glass pendant lights, wooden tables with black chairs, and signage on exposed brick walls
Left: A branded hang tag for The Freehouse with minimalist line illustrations. Right: The Freehouse branding on a wooden crate with "Craft Brew" visible on the side
The Freehouse branded coasters with red lettering and decorative elements on a grey surface
The Freehouse circular hanging sign on a brick building exterior next to a Miller High Life water tower
Left: The Freehouse branded menu and circular logo printed on white paper on wooden surface. Right: Woman with glasses gesturing while speaking in an office environment
Portrait made from hundreds of beer bottle caps in yellow, white and other colours, arranged to create a detailed image of a bearded man's face
Volstead Lounge sign above beer kegs, and a wooden tray holding books and glass condiment jars on a wooden shelf
Row of dark brown beer bottles with black labels displayed on metal shelving at The Freehouse brewpub

Credit to Creative: Jason Hammond & Art: Anders Holine

Share

Further Reading