WorkGraphic Design

Sofia Pusa's nature-inspired identity for one of Finland's oldest music festivals

It's been around for five decades and so before its 50th anniversary, Ruisrock Festival called upon Sofia Pusa to come up with a fresh identity to mark the special milestone.

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Via Creative Boom submission. All images courtesy of Sofia Pusa.

Via Creative Boom submission. All images courtesy of Sofia Pusa.

Known for her nature-inspired illustrations and bold use of colour, the Helsinki-based designer and illustrator took cues from the event's beautiful setting in the National Park of Ruissalo to create a new logo and a set of illustrations for Finland's oldest music festival.

"The illustrations celebrate the closeness of nature and the hot summer days at the festival," explains Sofia. "The rhythmic logo design with geometric letterforms, meanwhile, evokes the idea of a calligrapher’s pen and plays with the collision of manmade spaces and nature, urban and organic, all inherent in the Ruisrock Festival experience."

Sofia Pusa's colourful branding materials for Ruisrock 2019 arranged diagonally on a blue background, featuring the festival logo and illustrated cards with tropical plants, fish and flowers in green, yellow, pink and white
Ruisrock 2019 festival poster featuring colourful botanical illustrations in blues, pinks, yellows and greens with geometric letterforms on a white background
Crowd of festival-goers with raised hands in front of a large colourful mural featuring green leaves, yellow and pink organic shapes by Sofia Pusa for Ruisrock Festival
Festivalgoer wearing a blue hard hat and denim jacket sits on someone's shoulders with arms raised towards the Ruisrock stage and crowd below
Colourful diamond-arranged tiles featuring Sofia Pusa's Ruisrock Festival branding with botanical illustrations, "Ruisrock 2008" text and nature-inspired patterns in blues, greens and pinks
Vibrant illustration with pink background featuring bold yellow and green flowers, blue fern fronds and green leaves with organic linework details
Ruisrock Festival's 50th anniversary logo featuring a geometric green letter R intertwined with colourful flowers and botanical elements in blue, pink and orange
Colourful illustration featuring a pink flower, yellow leaf clusters, green curved stems, white cloud shapes and a shell outline against a blue and green background
Vibrant blue seamless pattern featuring pink flowers, green ferns, yellow watermelons, white botanical leaves and abstract shapes designed by Sofia Pusa for Ruisrock Festival's 50th anniversary identity
Ruisrock Festival's wooden bar stand with bright lime green signage and seating, surrounded by festival-goers beneath trees on a sunny day
Colourful repeating pattern of stylised flowers, leaves and foliage in bright greens, blues, yellows and pinks on white background
Outdoor seating area at Ruisrock Festival with colourful floral-patterned benches, white tables and chairs, surrounded by mature trees and green shipping container structures
Colourful banner featuring Sofia Pusa's nature-inspired illustrations with botanical motifs in blue, green and pink, suspended beneath tree branches in dappled sunlight
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