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Snask helps Klarna to communicate its 'smooth' banking offer with off-the-wall film and photography

When Stockholm studio Snask was approached by Klarna, one of Europe’s biggest banks, to help communicate how its revolutionary payment solutions make life easier for its customers, it set out to create seven "never-seen-before" worlds.

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Man in burgundy suit sits on yellow-green sofa in surreal turquoise room with pink table, floating flowers and colourful furnishings

Worlds that would help define Klarna's recent rebrand as well as its uniquely "smoooth" banking systems. Under Snask's creative direction, an all-star team was brought together – including Sing-Sing for set design and Diktator for production – to develop a series of off-the-wall films and lifestyle photography.

Each set was meticulously crafted and custom-built by hand. "Whatever dream you’re marching towards, Klarna clears the path for a 'smoooth' journey," says Snask. "Whether your dream is slow skating on a treadmill or playing a game of 8 Ball on a pink fur-lined pool table, Klarna sets it in motion. Everyone loves magic, so we and Sing-Sing simply brought Klarna’s virtuosity to life. How? Through good ol’ fashion wizardry and the art of performing supernatural design feats."

Person running on a purple treadmill with pink fringe in a colourful gym set designed for Klarna's advertising campaign
A person uses a cue to play 8 Ball on a pink fur-lined pool table surrounded by clear acrylic balls, with a football pitch visible in the background
Woman in yellow dress standing on pink platform suspended over blue water, surrounded by accessories and shoes in plastic packaging
Colourful set design featuring a turquoise wall, pink armchairs, a white bed with neon lighting, and various objects arranged on a counter against a yellow floor
Person in burgundy suit sitting on yellow sofa in turquoise room with floating pink and yellow water lilies and decorative objects on glass surface
Bright green room with a pink-clothed table displaying kitchen appliances, food styling props and colourful decorative objects, framed by brown curtains and a mountain landscape artwork
Person wearing a yellow top and brown trousers stands on a red platform above a turquoise pool, wearing flower garlands around their legs, with floating objects visible in the water below
Colourful styled set with lime-green and pink surfaces, featuring a blue sphere, black hat, yellow ornamental pedestal, metal kettle, and various objects arranged to evoke a surreal, dreamlike environment
A styled vanity setup with a white bust, jewellery and cosmetics arranged on a blue table beside a gold-framed mirror with lightbulbs, vibrant pink curtains and fresh flowers in the background
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