WorkGraphic Design

San Francisco agency Noise 13 calls people to 'show your heart' in Covid-19 hospital campaign

San Francisco-based agency Noise 13 has created what it terms a "message of gratitude" for SF's Public Hospital.

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Two large outdoor billboards: one burgundy sign thanking ZSFG healthcare workers with a quote from Congresswoman Jackie Speier, and one displaying a grid of colourful community photos and heart artwork from the It Takes Heart campaign

The campaign, dubbed It Takes Heart, centred on the team working on the front lines at Zuckerberg San Francisco General Hospital. "When the San Francisco General Hospital Foundation team asked us to create a campaign to encourage our city to show their gratitude, we jumped at the opportunity," says Noise 13.

It Takes Heart came to life as a conversation between the community and ZSFG, both as a show of thanks to the hospital workers on the front lines, "as well as a recognition of sacrifices that we have had to make to slow the spread [of Covid-19]", says the agency.

The campaign started with a call to "show your heart" in creative ways, and to write notes of gratitude to the hospital workers at ZSFG.

Many people made homemade hearts posted in windows and on doors—as with the many NHS rainbows in Britain—as well as being chalked on pavements and manifested as murals on boarded-up shopfronts.

The campaign culminated in a 200 foot-long fence outside of the staff entrance to ZSFG which displayed notes of gratitude and photos that Noise 13 received from the community.

Noise 13 created the It Takes Heart concept, logo, poster art, digital applications and more.

Two street murals from the It Takes Heart campaign: a red and burgundy heart on blue background with "it takes heart sf" text, and a black and white silhouette figure surrounded by ornate patterns with "#ittakeshearts #paintthevoid" text
It Takes Heart campaign logo featuring a layered red heart shape next to the campaign title text in maroon and red
Person holding a tablet displaying eight colourful heart-shaped images from the It Takes Heart campaign by Noise 13
Printed It Takes Heart campaign poster featuring a red and burgundy layered heart symbol on white paper, laid on wooden surface
Colourful paper hearts with black silhouettes displayed in a window as part of the It Takes Heart campaign for San Francisco General Hospital
Healthcare worker wearing a face mask stands in front of the It Takes Heart campaign's red heart mural at Zuckerberg San Francisco General Hospital
Person making a heart shape with their hands in a window beneath a pink heart symbol, part of San Francisco's It Takes Heart campaign.
White heart made of small circular lights on a grey storefront door, part of the It Takes Heart campaign showing community gratitude for hospital workers during Covid-19
Aerial view of the It Takes Heart campaign's 200-foot fence outside Zuckerberg San Francisco General Hospital, displaying red and white panels with messages of gratitude, with cars parked nearby
Large white banner with red quotation marks displaying a message of gratitude from Janis Mackenzie to San Francisco General Hospital workers during the Covid-19 pandemic
Repeating pattern of interlocking red hearts on a white background, the campaign artwork for Noise 13's It Takes Heart initiative
A person walks past a large outdoor banner reading "It Takes Heart" with a red heart symbol, displayed on a street beside a brick building as part of Noise 13's Covid-19 gratitude campaign for San Francisco General Hospital
Vibrant red and blue mural on boarded-up storefront reading "show we care" and "ped who we are" with yellow Zuni signage above
Campaign posters with red hearts and repeated "It Takes Heart" text displayed on a boarded-up storefront
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