WorkGraphic Design

Playful packaging transforms different types of pasta into various hairstyles

When you consider buying dry pasta at your local supermarket, you don't give the packaging a second thought. Brown and dull, often just sitting there with very little to differentiate itself from other brands, most packets of spaghetti, fettuccine and macaroni won't exactly jump out and demand your attention. Which is why Moscow-based designer Nikita crafted this unusual concept package design to jazz things up a little.

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Three pasta packaging boxes featuring illustrated women's faces with pasta shapes forming their hairstyles: fettuccine, spaghetti and cavatappi

Playing on the shapes of different pastas, Nikita transforms the Italian staple food into various hairstyles – from the long and sleek spaghetti to the wild and curly macaroni, each package design includes an illustration of a woman with a clear film offering a view of the pasta inside, making it look like their own tamed manes.

It's a clever idea that would work incredibly well for any major food brand. Whether we'll see the concept turned into a reality is a mystery. To find out more about Nikita, check out his Instagram feed or follow him on Behance.

Via Packaging of the World

Pasta packaging design by Nikita showing a woman's face with fettuccine noodles styled as voluminous blonde hair and a pearl necklace
Pasta packet with illustrated woman's face where curly cavatappi pasta forms her afro-style hair, labelled with cooking time and weight against wooden background with dandelions
Pasta box for Spaghettoni featuring an illustration of a woman's face with golden yellow hair made from pasta strands, surrounded by pink lilac flowers on a blue wooden background
Supermarket shelves stocked with various pasta boxes, including Nikita's concept design featuring illustrated women's heads with pasta visible through clear film windows representing different hairstyles.
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