WorkGraphic Design

A new identity for Neat Confections, a Mexican pastry shop

Neat Confections is a Mexican pastry shop that offers biscuits for a whole range of situations – whether enjoying with a glass of wine or a cup of tea.

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Neat Confections packaging boxes displaying various coloured biscuits through open windows, with minimalist white design and neon pastel colour accents on labels

When the company wanted to update its brand, the main focus selected by design agency Anagrama was 'perfection'. They said: "The quality of the product is reflected by the pureness of the packaging design. The silver chrome surfaces in every piece allow the confections to stand out. The slight touch of neon pastel colour on the labels add warmth and functionality.

"Our branding proposal not only summarises the confections and the brand's innovative idea of pairing them with wine, but it also provides a feeling that the pastries themselves are a tribute to taste, just as the tagline remarks."

White and coral pink business cards for Neat Confections with scalloped edges and Spanish text
Hand holding a white envelope or package for Neat Confections with black typography and a pale pink panel detail
Silver chrome packaging for Neat Confections with a neon green label, tilted at an angle against a white background
Neat Confections packaging boxes arranged in rows, featuring white boxes with silver chrome surfaces and coloured labels in pastel neon shades including yellow, pink, green and purple
Neat Confections macarons in various flavours displayed in front of white and silver packaging boxes with pastel-coloured labels
Neat Confections packaging displaying white boxes with neon pastel-coloured labels containing various Mexican pastries and biscuits
Neat Confections packaging boxes stacked in a pyramid formation, featuring silver chrome surfaces with neon pastel coloured labels in pink, purple, yellow and green
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