A printed book that can only be read in 360-degrees

The studio worked with the Observatory of Ville-Marie Tower, a unique point of view in Montreal where you have a 360-degree view of the city, on a new 192-page historical book titled Montreal 360°. The book is aimed at tourists as a memento of their time in the city; and as such, the designers chose a square format to create a piece that was "not too big nor too heavy" to take home.

"From the sky, the Quebec metropolis finally reveals its secrets," Studio Miles says. "Having such an interesting subject in our hands, we needed a conceptual design response that would perfectly match the subject.

"We absolutely had to find a way to create a unique experience for the reader."

In the initial stages of the project, the studio experimented with the idea of a 360-degree view. It finally manifested in separating the book into four "dials", so that the reader has to turn the book around to read each section to create a "360-degree reading experience."

Each of the four sections represents a different part of the city. "This conceptual book plays with minimalist graphic codes from the 60s and 70s, with the 1967 World Expo of Montreal and the Olympic Games of Montreal in 1976," says Studio Miles.