WorkGraphic Design

LaserAway for a beautiful brand

Since opening its first location in West Hollywood, LaserAway has been a leader in laser removal and aesthetics. Realising the company had begun to also focus on beauty related procedures, the team at LaserAway approached studio DIA to reposition and overhaul their entire brand.

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Three branded materials for LaserAway featuring pink and grey colour schemes with minimalist typography and partial body photography

As DIA explained: "From our research we discovered the primary demographic is affluent tech-savvy women ranging from their mid-twenties into their forties. We created a clean design approach that spoke to their audience through simple typography and a modern feminine colour palette.

"Working with Commercial Type’s Dala Fioda typeface we created a customised knocked out A, which speaks to removal. It was important that the identity felt clean to embody the medical aspect of their service, but we also wanted it to feel premium and fashionable. Beyond the logo and brand identity we are consulting as a design partner reworking their interiors as well as their digital presence."

Black business card for LaserAway with pink typography and a custom knocked-out A logo, angled against a grey background
Pink and white branded stationery for LaserAway featuring minimalist typography and a modern feminine colour palette
LaserAway brand collateral featuring minimalist design with a cropped image of a woman's shoulder and arm against a split black and grey background on a white folder
LaserAway brand identity materials including letterhead, envelope and digital application with pink and grey colour scheme designed by DIA
LaserAway brand identity showing grey folder with pink knocked-out letter A logo and matching pink and grey stationery cards
White tablet displaying LaserAway's website with geometric light design and minimalist typography
Front and back of a pink and white LaserAway business card with logo, service list and referral offer details
LaserAway business cards and stationery featuring a stylised knocked-out A logo in grey on pink and white backgrounds
LaserAway storefront with white facade, black-framed windows and signage, potted flowers at street level
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