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Impero's new sparkling ad campaign for L'mon, a new range of fizzy drinks

London creative agency Impero has put the fizz into a national advertising campaign for new brand L’mon, a zesty range of sparkling drinks.

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All images courtesy of Impero

All images courtesy of Impero

Launched this month, Impero was tasked to deliver an engaging and disruptive campaign to build awareness and drive trial for the new drink (which apparently has no artificials and is available in three zesty flavours).

The agency wanted to create standout for L’mon and so came up with a grassroots campaign that uses a flyposting-style strategy to deliver real impact. There was even a WHSmith window wrap at Waterloo Station.

"A new brand launch is a great creative challenge because you have to deliver a creative that will have the most impact and engage people who have never seen the product before," says Michael Scantlebury, creative director and founder of Impero. "That’s a tough gig, but in our usual style, we devised a high impact campaign that frames the brand and product for an urban audience."

A woman walks past a large yellow and orange advertisement for L'mon sparkling lemon drink at Waterloo Station, featuring sliced lemons and a can of the beverage
L'mon sparkling drink cans displayed in a grid of six panels with yellow circular badges stating "At least 25% real fruit juice from the makers of Lyla
Outdoor advertisement for L'mon sparkling drinks featuring a can surrounded by citrus slices with text highlighting the brand is new, made with real fruit juice and has no added sugar
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