WorkArt & Culture

Gus the giant gorilla pops up at Broadgate as part of Wild Life exhibition

Marokka, the Anglo-Italian design house, has partnered with Broadgate and The Aspinall Foundation in a fun, tech-inspired exhibition – WILD LIFE. The exhibition incorporates Marokka’s first ever public art sculpture, Gus, a three-metre tall polygonal gorilla that is their largest sculpture to date.

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Large polygonal white gorilla sculpture by Marokka stands at Finsbury Avenue Square, Broadgate, with visitors and information panels nearby as part of the WILD LIFE exhibition

Gus is one of a portfolio of sculptures, including the iconic Frank, the French Bulldog, products of Marokka’s design and architectural background and their fascination with the structure and geometry of all that surrounds the every day.

Gus has been unveiled at Finsbury Avenue Square, Broadgate as part of WILD LIFE, an interactive exhibition combining physical and digital sculpture. By downloading Marokka’s free app, visitors can bring augmented reality animations to life, highlighting the plight of endangered animals around the world and the incredible work of charity partner The Aspinall Foundation in protecting them.

Joe Cocozza, Commercial Director of Marokka said, "We relished the challenge of recreating one of our sculptures on this scale for Broadgate, and using AR technology to enhance the physical experience. Gus works as a design thanks to the magnificence of the gorilla as an animal, so it is a privilege for us to partner with The Aspinall Foundation and help raise awareness of their amazing work."

Gus will remain in situ throughout the London Design Festival until the 24 September, before being gifted to leading animal conservation charity, The Aspinall Foundation, which is committed to returning rare and endangered animals back to their natural habitats. Find out more at broadgate.co.uk.

Marokka's three-metre tall white polygonal gorilla sculpture Gus displayed on a wooden platform in an outdoor courtyard setting
White polygonal sculpture of Gus, a three-metre tall gorilla by Marokka, displayed at Finsbury Avenue Square, Broadgate, with green foliage and modern buildings behind it
Hand holding a smartphone displaying augmented reality of Gus the gorilla, with the three-metre tall polygonal white sculpture visible behind it surrounded by green foliage
Woman holding up a smartphone to photograph Gus, Marokka's three-metre tall white polygonal gorilla sculpture at Broadgate's Finsbury Avenue Square
A person photographs Gus, Marokka's three-metre polygonal white gorilla sculpture, in front of the brutalist Broadgate building at Finsbury Avenue Square
Woman photographing the white polygonal gorilla sculpture Gus at Broadgate, with brutalist architecture in the background
Young girl holding a smartphone displaying augmented reality animation of Gus the gorilla, with the white polygonal sculpture visible behind her in Finsbury Avenue Square
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