WorkGraphic Design

Everland's identity for organic drinks brand Naturfrisk is like 'the good old days'

Naturfrisk was founded in 1997, long before the ecological movement today, and way before anyone labelled their products as "organic". It was ahead of its time, and is a proud supplier of juices and soft drinks that are made "like the good old days".

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Hand holding a Naturfrisk apple cider bottle next to a fresh apple on a wooden stump with foliage in the background

This sentiment was the inspiration behind its identity and packaging design for a new range, created by Everland. The Copenhagen-based agency wanted to encapture the wild nature, the natural process, and the mindset of "working with wildlife on nature's premise".

"A truly sustainable mindset is not to exploit nature but working in harmony with one another and balancing the in and output," says Everland of the work. It visualised this mindset in Naturfrisk's new range of soft drinks, where branches and leaves are circling the etiquette.

"It bears witness to the organic and respectful approach that permeates this company from production to design," Everland adds. "If everyone was so authentic and sustainable in their approach, the world would be a very different place."

Everland's other clients include REMA 1000, Carlsberg, Danone, GP Batteries and Orkla Foods. Discover more of its work, at www.everland.dk.

Hand holding a green pencil sketching the Naturfrisk logo in pencil on white paper outdoors
White "Rabarbær" text overlaid on red and green rhubarb stalks representing Naturfrisk's organic soft drinks branding
Naturfrisk Æble Møst organic apple juice bottle with green leaf and berry illustrations wrapping around the label on a beige background
Naturfrisk bottle with golden juice beside large white typography reading "inge faer" overlaid on textured beige background
Naturfrisk organic juice and soft drink bottles with white caps displayed outdoors, featuring leaf and branch designs on labels alongside branded bottles on a wooden surface
Naturfrisk organic soft drink bottles with labels featuring botanical branch and leaf designs arranged in grass
Four Naturfrisk organic soft drink bottles with labels featuring botanical designs, displayed on a wooden surface with a blurred house in the background
Cream-coloured "Estè most" text overlaid on a background of red and yellow apples
Naturfrisk Æble most bottle with cream label featuring green leaf illustrations, displayed against tree bark alongside other product bottles
Four Naturfrisk bottles in orange, red, yellow and pink displayed on a wooden stump with green foliage behind
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