WorkGraphic Design

Cute and playful branding for a new baby-friendly cafe in Montreal

Canada's Studio Caserne has just created this cute and playful brand identity for Village Café, a baby and child-friendly cafe in Montreal, which has just recently opened its doors.

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Flat lay of a sage green cup and saucer with latte art, a croissant on a wooden board, and pastel branded notebooks on a neutral surface

Focusing on simple lines, gentle pastel colours and a clean-cut font, the branding gives the cafe a fresh and appealing look that translates across the physical space, signage and marketing materials, right through to the company's new website.

The logo design immediately draws on the cafe's USP with a playful buggy, making it extremely clear that all babies and children are welcome. With gorgeous letterpress business cards in a variety of colours and branded baby clothing to boot, it's a successful identity that plays beautifully to the client's brief.

Overlapping business cards for Village Café in soft mint green and pink with gold foil logo of a stylised pram and dots
Village Café's open and closed signage featuring smiling and sad face illustrations on pastel pink and yellow backgrounds with French text and opening hours
Village Café logo featuring a stylised white pram design on a window, with two dots below representing wheels
Village Café storefront window with white lettering and colourful branded materials visible at the bottom
Black chalkboard menu for Village Café displaying coffee and drink options in colourful lettering, with small shelves holding printed materials on the cream wall beside it
Smiling baby wearing pale blue polka dot clothing, sitting in a white chair against an exposed brick wall in Village Café
Cardboard play kitchen set with miniature accessories, small house structure and pink fabric details in a bright cafe interior with exposed brick walls
White baby bodysuit with turquoise outline illustration of a pram and two dots beneath it, the Village Café logo
Colourful letterpress text spelling out words including "amelie", "libre", "chai latte" and "moka" against a dark background
Ten circular colour swatches featuring various patterns including brushstrokes, dots, textures and organic shapes in pastel tones for Village Café's brand identity
Grey line icon of a steaming baby nappy within a white circle on pink background, labelled "Changing Room" in peachy text below
Village Café website homepage displaying the cafe logo, navigation menu, a photograph of someone preparing a beverage, and sections featuring pastel-coloured design elements and imagery
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