WorkGraphic Design

Oslo's Bielke&Yang creates playful, colourful campaign to help keep restaurants afloat

Oslo-based design studio Bielke&Yang seems to love good food—so much so that it’s worked on a self-initiated project to try and keep restaurants afloat in the wake of the pandemic and its impact on small businesses.

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Four colourful sticker designs in blue, beige, green and pink, each featuring line-drawn illustrations of people dining and text encouraging support for local restaurants

The studio has created a campaign to encourage people to buy more gift cards, order more takeaways and tip generously, focusing on a set of colourful stickers that people can download and share “in whatever way you like as long as it’s in support of this cause,” says Bielke&Yang.

The cute, simile black line-based illustrations were created by Jon Arne Berg, Nicole Kamenovic, Ole Magnus Saxegård and Oscar Grønner; while the copywriting was taken care of by Alexander Fallo.

The campaign has been promoted across the studio's Instagram, and as of 12 November, had already been shared and used 400 times by restaurants and individuals.

"Our main idea and goal for the campaign are to get creative agencies to buy gift cards as this year Christmas present for all employees," says designer and partner Christian Bielke Steffensen. "Most companies buy Christmas gifts either way, so it's a simple way to give something back to the ones that are struggling the most. But also to highlight their favourite restaurants and remind people that we need to support them for them to survive."

Founded in 2012, Bielke&Yang specialises in branding and identity design, working with a range of clients ranging from small start-ups to established companies and organisations, including Helseutvalget, an organisation that promotes better sexual health in the LGBT+ community; The Norwegian Radiation and Nuclear Safety Authority and restaurant Maaemo.

Illustration of a person raising a glass of wine and smiling at a plate of food on a peach background, with text encouraging supporting local restaurants
Four panels showing a wooden table with bowls and green sticker, a woman in black against shelving, a monochrome dining room with checkered floor, and a man in black pouring yellow liquid
Line drawing of a smiling figure holding a plate of food and wine glass on peach background with text encouraging support for local restaurants
Cartoon characters of onion, carrot, meat, and wine bottle holding hands on coral background with text encouraging support for local restaurants through gift card purchases
Black line illustration of cutlery emerging from an open envelope on a bright green background, with "WE OFFER GIFT CARDS" text above and below
Illustrated angel with curly hair thinking about a plate of food and wine glass, with text reading "Give a nice experience to someone you care for. Support your favourite local restaurant
Four colourful sticker designs in blue, orange, green and pink, each featuring black line illustrations encouraging support for local restaurants with text reading "Give a nice experience to someone you care for" and "Support your favourite local restaura
Three coloured circular stickers with line-drawn illustrations and text encouraging people to buy restaurant gift cards, order takeaway and support local restaurants
Two circular stickers by Bielke&Yang promoting restaurant support: a green oval with a figure holding chopsticks and text about the perfect gift, and a blue circle showing a wine bottle with text about gift cards as Christmas presents
Four coloured circular stickers designed by Bielke&Yang encouraging support for restaurants through gift card purchases and generous tipping
Light blue circular sticker featuring a wine bottle illustration with text reading "The Christmas table is not canceled just postponed, buy gift cards to your employees" and "Give Kort" label on the bottle
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