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Brand Guide: Singapore Edition rounds up iconic local brands in the golden age of design

Brand Guide: Singapore Edition is the first in a series by design studio, Foreign Policy. Deftly balancing visuals and content, the guide rounds up iconic homegrown brands that attest to the current golden age of design in Singapore, and captures the creative labours that went into the making of the 17 brands featured.

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Brand Guide: Singapore Edition cover in mocha with cream-coloured pages and a paperclip, displayed against a dotted background

This documentation of the creative inspiration and design processes through brand and design reports, is filled with takeaways and anecdotes capturing everything from the vision to fruition of each brand owner.

You can purchase online via thebrandguide.com. Covers are available in five different colours – mocha, cocoa, milk, ash and goji. They ship worldwide, and you can expect further editions coming soon. In the meantime, follow them on Twitter @TheBrandGuide.

An open Brand Guide: Singapore Edition with a mocha cover, showing a pink interior page with brand history text and a cream envelope pocket containing a peach-coloured business card and other materials
Brand Guide Singapore Edition books displayed in multiple coloured covers alongside design samples and printed materials
Open pages of Brand Guide Singapore Edition showing a business advice question on the left and design sketches on the right page with green cover visible
Brand Guide: Singapore Edition spread open showing Wander lust Hotel article with yellow highlighting and surrounding design materials and brand reports on white pegboard surface
Brand Guide: Singapore Edition publication displayed on a pegboard with its tan cover and accompanying colour swatches
Spread from Brand Guide: Singapore Edition showing design documentation including a polaroid-style photograph, brand report for The Lo & Behold Group, and Plain Vanilla Bakery materials
Pages from Brand Guide: Singapore Edition showing contents including From the Editors, Foreword, and introduction sections, displayed on perforated surface with botanical illustration on left page
Open pages of Brand Guide: Singapore Edition showing Tanjong Beach Club feature with photograph of a wooden boat and potted plants on a polka dot background with green lime-slice patterned cover visible on left
Open pages of Brand Guide: Singapore Edition showing a photograph of a person working at a desk with yellow circular graphic element and text overlay
Pages from Brand Guide: Singapore Edition showing a brand report on Papa Palheta with marble texture and map details visible
Brand Guide: Singapore Edition open to show colourful terrazzo-patterned cover and interior page listing featured brands including Goodstudh, National Museum of Singapore and Nylon Coffee Roasters
Brand Guide: Singapore Edition contents spread open on dotted background, showing interior pages with brand reports, design sketches and a pink cover sample
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