WorkGraphic Design

Brand Brothers' modular identity makes all the right connections

2020 has been a harsh year for anyone involved in the restaurant trade. So here's hoping this beautiful identity by Brand Brothers will give Locacuisines, the French leader in ephemeral restaurants and modular kitchens, a bit of a lift.

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Stack of Locacuisines branded materials displaying modular geometric shapes in red, yellow, blue, black, orange and green on white backgrounds

Based in Toulouse, Locacuisines is an unusual business: basically, they assemble mobile units to form temporary food courts, for anywhere between 10 and 10,000 people. Locacuisines has equipped office areas, sites under construction, schools, hospital groups, Disneyland Paris and a ski resort in the French Alps, amongst others.

Brand Brothers crafted a custom wordmark and a modular system that offers the company a wide variety of visual expressions. And we think it works brilliantly.

The new tagline (Assembler pour rassembler) was the starting point for the graphic language Brand Brothers developed. Based on the in-house typographic design, the symbol, an L made up of 3 Cs, expands to form a set of modules that connect over and over.

It's an innovative, metaphorical representation of the assembly of modules. And there's a fresh, friendly and eye-catching feel to the execution that really makes it stand out in a sea of bland visual identities.

Locacuisines logo featuring white wordmark and modular symbol on bright red background
Red Locacuisines logotype and modular symbol on white curved surface of a mobile unit
Colorful grid of connected geometric shapes in orange, yellow, teal, black, blue and red forming the Locacuisines modular brand identity with linked symbols
Stacked shipping containers branded with Locacuisines' red and white modular logo design and "Loca Cuisines" tagline against a blue sky
Four business cards for Locacuisines displaying the modular red and white identity with connecting letterforms and contact details for staff members
Six variations of Locacuisines' red and white modular branding showing the expandable letter and geometric symbol system by Brand Brothers
Locacuisines brand identity folder and letter in white with red modular typography and text, designed by Brand Brothers
A white modular food kiosk with geometric coloured shapes and the Locacuisines branding, set in an outdoor courtyard with trees
Two white Locacuisines mobile kitchen vans parked side by side, displaying the colourful modular brand identity with stacked letters and connecting graphic elements on their sides
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