WorkGraphic Design

Blok's inspiring identity for 48North, a bold company that's rethinking cannabis in Canada

Toronto design studio, Blok, has created an identity for 48North, a bold female-led company that's rethinking the landscape of cannabis in Canada.

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Branded materials for 48North cannabis company including Latitude magazine, notebooks, a white device and a small plant sample arranged on a pink background

Its communication platform, Latitude, was created with the intent to celebrate the stories of women who use the plant for health and wellness by bringing to life the deeply personal experiences that reflect 48North's unique philosophy and visionary approach.

"With their main focus being women we set out to create a brand that would represent the expansiveness, the boldness and the clarity of a company that is challenging preconceptions and opening possibilities," explains Blok.

Three packaged boxes for 48North cannabis products in beige, pink and teal colours with gold foil branding against a neutral background
Six black dropper bottles with pink "48" branding arranged on a beige background
Three branded publications for 48North displayed on a pale pink background, featuring green and pink covers with botanical and typographic designs
Close-up of numbered tabs on 48North cannabis packaging boxes featuring teal and purple folded labels with numerical markers
48North branded boxes and packaging in teal, pink and natural tones with gold "48°" logo and textured graphic elements on a beige background
Three white ceramic cannabis consumption devices arranged in a row against a pale pink background
Layered cube packaging for 48North showing teal top with branding, wood-grain textures and earthy tones representing cannabis product layers against a beige background
Stack of cannabis packaging boxes for 48North with green and brown branding on a beige background
Woman with wavy golden-brown hair and red lips in profile against a dark textured background with hanging foliage
Woman resting her head on a table with a mug beside her, with potted flowers on a windowsill behind her
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