WorkGraphic Design

An identity straddling weddings and partying from Brooklyn-based Ana Andreeva

Ana Andreeva is a Brooklyn-based multi-disciplinary designer based in Brooklyn, New York. Having studied typography design at Cooper Union in New York, her work since has focused on type and brand design, which takes a "systematic approach" to projects "where the concept is as important as its scalability and application," she says.

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Two business cards for Celebration Union, one white and one coral, displaying email addresses and contact details on a marble surface

One of her recent standout projects is the identity for New York event design studio Celebration Union. "The visual language is built on research into the history of celebration - weddings, events, gatherings, and parties, to find the essence of what makes our special days special," Andreeva explains.

The designs were formed through the designer's efforts to find a visual metaphor that represents both a wedding shop and a party shop and unites the two under one brand. "The circles represent wedding rings and confetti," she explains. "The rings are the only unchanging attribute of weddings across multiple cultures and times, and confetti is a visual representation of fun."

White card featuring black text listing event services with an orange envelope behind it, part of Celebration Union's brand identity by Ana Andreeva
Orange fabric with white and black circles draped over a white pole, featuring text about Celebration Union's brand identity by Ana Andreeva

Andreeva is co-founder of ATS Type, a small international type foundry, and has designed the Update Sans typeface design: a multiscript sans serif typeface family "designed for a changing world with global unity in mind," she says. The font will be sold through the ATS Type library in late 2021. Elsewhere, she's worked on branding projects for select typefaces for Monotype.

Her client list includes Facebook, Monotype, Herman Miller and McCann, as well as beautiful work for less big names, such as her visual identity for Method, a restaurant, bar, and music venue based in Moscow.

White card reading "Celebrate!" with scattered red, pink and black circles dispersing across the surface, designed by Ana Andreeva for Celebration Union
Three printed collateral pieces for Celebration Union featuring minimalist design with circles representing wedding rings and confetti on an orange and cream background
Cream-coloured business card for Celebration Union with text describing the design studio's focus on weddings, events and design
Celebration Union branding with overlapping circles in white and blush pink on coral background, featuring curved lines and partial text
Two pages from a publication featuring images and text about wedding traditions and celebration history, including photographs of a couple, a tattoo, a crowd scene and architectural detail
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