WorkAdvertising

10 Associates creates its first TV ad for Graham & Brown that shows we're 'made for each other'

This simple but powerful spot for Graham & Brown by 10 Associates aims to hit home the message that the brand's carefully curated range of wallpapers and paint are "made for each other".

Written By:

Branching into the world of TV advertising for the first time in the agency's 15-year history, the film shoot used bees and butterflies to highlight the opulent, perfectly matched products. The 30-second ad, to be aired throughout October, creates intrigue and excitement with a sprinkle of magic.

10 Associates worked with Manchester-based The Gate Films to bring the vision and storyboards to life. Creative Director Jill Peel told Creative Boom: "We have worked with Graham & Brown for many years, so we have a great understanding of what’s required. The challenge to us was to bring this concept to life in an engaging, compelling and truly irresistible way.

"We drafted in the skills of the team at The Gate and we were delighted at the atmosphere and indulgence they created. And working with live butterflies and bees meant for an interesting shoot!"

Cameraman filming a woman sitting on a black sofa in a living room set decorated with floral wallpaper and gold accessories for the Graham & Brown TV advertisement
Woman in black jacket sitting on dark sofa in luxurious living room with dark floral wallpaper, gold chandelier and brass table
Graham & Brown website homepage displayed on tablet showing floral wallpaper design with interior setting and product shop sidebar
Open magazine spread showing a luxurious interior with purple door, floral wallpaper, seated woman, and potted flowers for Graham & Brown campaign
Crew member adjusts lighting equipment on set during the Graham & Brown TV advertisement shoot
Woman wearing a dark blue velvet blazer and gold hoop earrings with a butterfly perched on her shoulder, set against a blurred interior background
Four scenes from Graham & Brown's TV ad showing floral wallpaper with butterflies, ornate gold chandelier, vintage car model, and cushions on a dark sofa
Share

Further Reading