NewsArt & Culture

Giant, brightly-coloured and mirrored doorways pop up on Worthing beach

A creative studio in West Sussex has created an installation of giant, brightly coloured and mirrored doorways on Worthing beach, encouraging people to interact with them and share their photographs on social media.

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Colourful oversized doorway frames in red, yellow and pink stand on a pebbly beach with the sea and sky in the background

ECE Architecture's interactive artwork takes a familiar architectural form and places it out of context to create a playful environment. Each of the five doorways is made of brightly painted plywood and mirrored acrylic and stands over two metres tall.

Teaming up with branding agency, Creative Forager – it took a team of ECE employees three weeks to build and two days to erect the doorways. Situated between the Lido and the Pier on Worthing Beach, the installation will stay put until Sunday 3rd July.

Stuart Eatock from ECE said: “We wanted to create another surprise for the people of Worthing and if that makes them look at architecture in a fresh way then that’s great.”

Brightly coloured oversized doorways in red, yellow and orange stand on Worthing beach with people interacting around them and the sea visible in the background
A man in a blue shirt and fedora stands at a pink mirrored doorway on a pebble beach, with the sea behind him, interacting with his reflection in the acrylic
Tall pink and red painted plywood doorways stand on shingle beach with sea and sky beyond, part of ECE Architecture's interactive installation on Worthing Beach
Colourful oversized doorframes scattered across Worthing beach, with visitors walking through them and the sea visible in the background
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