Content Creator

at GREY (New York)·Hybrid·New York

US$60,000 – US$140,000
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Salary
US$60,000 – US$140,000
Location
New York, Hybrid
Job type
Full-time
Experience
Midweight
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GREY creates Famously Effective ideas that move people, business and the world forward, using creativity to solve business problems for the world's most influential brands. Its four core values – creativity, unity, empathy and service – drive its work across more than 25 studios on six continents.

As a Content Creator, you'll collaborate with an agency and client team to grow the social presence of an exciting client.

What you'll be doing

  • Concept, edit and produce "made for social" videos through native storytelling
  • Build long- and short-form social videos tailored to specific platforms that bring priority content themes and marketing initiatives to life
  • Take a leading role in brainstorming, pitching and producing "made for social" videos and franchises, showing subject-matter expertise to make content that fits the brand, current trends and the right scale
  • Capture content yourself or work with internal and external production partners to build a steady pipeline of social video content
  • Evangelise and educate on topics relating to native social storytelling inside the agency and with clients
  • Partner with cross-functional teams to develop and execute top-tier social video strategies, content and experiences for multiple audiences and products
  • Keep up with global creative trends, following award shows, past and present case studies, production companies and standout work from leading people and companies in the industry – understanding what moves you is how you learn to create work that moves others
  • Keep up with new technology, including design software, digital tools and platforms, to improve creative processes and deliver new solutions
  • Stay curious about pop culture, social media trends and audience interests and behaviour, bringing culturally relevant elements into briefs and campaigns so brands can join the conversation

What we're looking for

  • Substantial experience editing, producing and publishing social-first video for specific platforms such as YouTube, Instagram and TikTok
  • A record of defining and carrying out platform-level social video strategies, including always-on content and repeatable series
  • The ability to use social trends and/or data to find brand opportunities and influence stakeholders

Who you are

  • Creative: putting together two things to create a third thing no one's ever seen before
  • Productive: acting on ideas to make things happen and get stuff done
  • Collaborative: focused on the greater good versus personal gain
  • Adaptable: ready and able to embrace change

What's on offer

  • Base salary range of US$60,000 – US$140,000 at the time of posting; individual pay varies based on factors such as location, business needs, level of responsibility, experience and qualifications
  • A competitive benefits package (details available via GREY's benefits page)
  • Hybrid working: GREY believes its best work happens when people are together, fostering creativity, collaboration and connection, so it has adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, discuss this with the hiring team during the interview process

Equal opportunities

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. The agency aims to build a culture of respect where everyone feels they belong and has equal opportunities to advance their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews over instant messaging and never asks for personal financial information during hiring. All legitimate communication will come from an official @GREY.com email address.

How to apply

Apply online with your phone number, résumé/CV and cover letter (PDF, DOC, DOCX, TXT or RTF). Closing date: 11 November 2026.

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About GREY (New York)

Grey is a global collective of creative entrepreneurs whose mission is to build Famously Effective ideas that deliver growth because they solve real business problems.

For over a century the agency has challenged conventional thinking, and it describes Cultural Value – the power that moves people, brands and the world forward – as its edge, helping brands earn, live and lead with it. Its work spans advertising and communications, AI-assisted creative work, production and design, covering visual identity, product design, communications strategy and experience design.

Part of WPP, Grey operates 25 studios across 18 markets using a global-to-local model and serves around 20 per cent of Fortune 500 companies. It has won a Grand Effie in every market in which it operates.

www.grey.com