BooksGraphic Design

Manuals 1 Design & Identity Guidelines, a study of corporate identity design manuals

Publisher Unit Edi­tions has just announced a new book for the design lover entitled Man­u­als 1 Design & Iden­tity Guidelines.

Written By:
Manuals 1 Design & Identity Guidelines book cover featuring a white header with black text and a bold green and black geometric composition below

It's the first comprehensive study of corporate identity design manuals, and features 20 examples from the 1960s to early 1980s – the golden era of identity design. The book includes manuals created for institutions and corporations such as NASA, Lufthansa and British Steel.

All of the manuals have been lovingly photographed, and presented in a spacious and functional layout, allowing the observer to fully appreciate these wonderful examples of information design at its best. Manuals 1 is printed in Italy, conforming to the highest production standards.

Foreword by Massimo Vignelli and texts from Adrian Shaughnessy, NASA designer Richard Danne, Greg D’Onofrio and Patricia Belen (Display), Armin Vit (Under Consideration), Sean Perkins (North) and John Lloyd.

This book is currently on pre-order. Shipping begins in March.

Pages from Manuals 1 showing the British Airports Authority sign manual with yellow cover and red and purple diagonal stripes, alongside interior pages displaying colour specifications and guidelines
Open spread from Manuals 1 showing ring-bound identity guideline pages with large circular letterforms and orange spine detail
Open spread showing four pages from the Audi corporate identity manual, featuring logo variations, colour specifications and the Split 1979 design system guidelines
Open pages of Manuals 1 book showing Lufthansa corporate identity guidelines with logo and typography, and Supercargo manual pages with systematic branding elements
Open spiral-bound manual pages showing purple delivery van and car designs with specifications and branding guidelines displayed alongside vehicle livery applications
Open pages from Manuals 1 showing a blue geometric grid pattern on the left and a contact sheet of architectural photographs on the right
Share

Further Reading