WorkIllustration

Timothy Goodman's new playful hand-painted typographic murals

New York-based designer, illustrator and all round good bloke Timothy Goodman has been keeping busy of late, creating (amongst other projects) a series of vast murals. Bearing his distinctive, playful hand-drawn type, the works are text-based pieces bearing copy also created by Goodman; and here, we’re showing some snippets of the three murals he created for New York’s Tribeca Target store and one for booze brand Anheuser-Busch's offices in NYC.

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Person viewing Timothy Goodman's large red and white hand-painted typographic mural featuring playful lettering and illustrated icons at the Tribeca Target store in New York

Among the trio of Target pieces is a vast 70 foot long mural, rendered in bold red and white and mixing cute illustrated icons alongside hand-painted lettering and symbols. The Anheuser-Busch work takes a similarly duo-tone approach, with lively letterforms painted in white over a black background.

“They commissioned me to write a piece centered around their Sofie beer. So I wrote a love letter to Sofie,” Goodman explains. “The process began lettering the piece on tracing paper, as I usually do. Then I continued to rework the words to fit to the proportion of the wall. From there, I brought the piece into Photoshop and did renders on photos of the space. Once all was looking good, I went on site and projected the piece right on the wall and traced it with pencil. Finally, I painted it in with white house paint.”

A large red and white hand-painted mural by Timothy Goodman covering a wall with playful typographic lettering, illustrated icons and symbols inside a Target store
Person in grey t-shirt and cap painting red and white hand-drawn lettering on wall for Timothy Goodman's Target mural in Tribeca, New York
Timothy Goodman's red and white hand-painted typographic mural for Target featuring playful lettering, illustrated icons and symbols including vegetables and popcorn references
Red and white hand-painted typographic mural with bold lettering and illustrated icons including a spiral design, part of Timothy Goodman's 70-foot Target mural in Tribeca
Colourful red and white hand-painted typographic mural by Timothy Goodman covering a wall with playful lettering, illustrations and symbols inside a Target store
Close-up of Timothy Goodman's red and white hand-painted typographic mural featuring bold outlined lettering and illustrated elements including a hop cone motif
Timothy Goodman hand-paints white lettering onto a black wall mural for Anheuser-Busch's New York offices
Close-up detail of Timothy Goodman's hand-painted typographic mural for Anheuser-Busch featuring white letterforms on black background
Close-up of Timothy Goodman's hand-painted typographic mural for Anheuser-Busch with white letterforms on black background, including words like "sowe", "mass", and "moth
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