WorkGraphic Design

Studio Stephan Lerou & Nearest Neighbour create identity for a Wondrous Climb in Holland

In 2016, 500 years after Dutch artist Hieronymus Bosch died, we all had the unique opportunity to see his famous stone-carved sculptures of Saint John's Cathedral in Hertogenbosch, by taking part in a "Wondrous Climb" to enjoy a unique tour of the building's rooftops.

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Person holding a white tote bag printed with blue diagonal lines and "Een Wondrous Klim" text, designed for the 2016 Hieronymus Bosch exhibition experience in Hertogenbosch

Independent graphic design firm Studio Stephan Lerou and Nearest Neighbour were hired by the Foundation National Monument Saint John to collaborate and create the visual identity for the one-off experience. Taking inspiration from the 96 historic statues, its team came up with the name and branding, as well as all associated materials such as brochures, leaflets, posters, banners, bags and postcards.

More than 125,000 people visited "A Wondrous Climb" throughout 2016, deeming the project a huge success. Studio founder Stephen Lerou even received a personal letter from the city's major, thanking him for "what you have done for us".

Discover more of Studio Stephen Lerou's latest work at www.stephanlerou.nl. Or find out more about Nearest Neighbour at www.nearest-neighbour.com.

Via Creative Boom submission | All images courtesy of Stephen Lerou

White tote bag with black handles featuring blue diagonal lines and text reading "Een Wonderlijke Klim
Saint John's Cathedral in Hertogenbosch with blue and white banners depicting historic statues from the "Wondrous Climb" exhibition hanging from scaffolding on its ornate Gothic facade
White hardcover book with blue architectural photograph on cover titled "De Hieronymische Tuinen op het Dak" (The Hieronymian Gardens on the Roof)
Double-page spread from a brochure featuring blue-toned illustrations of medieval stone statues with descriptive text about Bosch's sculptures from Saint John's Cathedral
Array of white postcards featuring blue Hieronymus Bosch statue illustrations from A Wondrous Climb project branding
Unfolded brochure for A Wondrous Climb showing blue decorative motifs inspired by historic cathedral statues alongside architectural diagrams and typographic layouts
White postcard with gold lettering and a blue stippled illustration of a stone carved statue from Saint John's Cathedral, depicting a figure with architectural elements
Moss-covered stone gargoyle sculpture with horns and grimacing expression overlooking a Dutch town landscape
Large blue and white banners featuring stone sculptures hang on scaffolding outside Saint John's Cathedral in Hertogenbosch, promoting A Wondrous Climb
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