WorkGraphic Design

Retro inspired branding for The Penny Drop Cafe by Pop & Pac

This chic, retro-inspired branding was created by the clever lot at Melbourne-based agency, Pop & Pac, for The Penny Drop Cafe.

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Four white paper coffee cups of varying heights with black silhouette figures in acrobatic poses, stacked horizontally across each cup's surface

Offering a "new perspective on food and coffee" to the Box Hill area, the desire to bring a sense of “Brunswickness” to the “Chinatown of the East”, informed the project from start to finish.

The team explains: "Inspired by the site’s context, a name and conceptual vision was developed by the graphic design team for an experience not before seen in this area of Melbourne’s East.

"Pennies provide inspiration throughout; evident in brass menu finishes, the shapes of business cards and coasters, and use of circular elements.

"Bill folders are reinterpreted as leather wallets. The result is a comprehensive suite of collateral, including custom typeface, menus, coffee cups, stickers, hoarding and signage."

Discover more at www.pop-pac.com.

Via Behance

Brass coins scattered on a grey background, each stamped with "The Penny Drop" branding for the Melbourne cafe
Brown leather wallet with coin compartment displaying white circular coins, beside branded collateral materials in earthy tones for The Penny Drop Cafe
Copper pour-over coffee filter with handle, and two white takeaway cups featuring black and gold graphic designs for The Penny Drop Cafe
The Penny Drop Cafe branded items including two white cups with black line illustrations, a copper coffee pour-over dripper, and a copper kettle with wooden handle
Two white coffee cups with minimalist illustrations and a copper pour-over kettle with gooseneck spout, part of The Penny Drop Cafe's branding by Pop & Pac
The Penny Drop Cafe branding components including copper kettle, wallet, cup, wooden clipboard with illustrated menu, coasters and hexagonal coasters arranged on grey background
Two glasses of dark liquid sit on geometric hexagonal coasters with concentric line patterns, part of The Penny Drop Cafe's branding by Pop & Pac
The Penny Drop Cafe branding displayed on a wooden clipboard resting on a light wood desk, with succulents and a white bowl nearby
Hands holding printed branding materials for The Penny Drop Cafe featuring watercolour bird illustration and orange circular penny-inspired design elements on a wooden clipboard
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