WorkGraphic Design

Real beauty in brand identity and packaging for Onomie by Denmark's Homework

Onomie is a new brand created specifically for women who want simple yet modern beauty products, so when it needed to launch onto the high street, it approached Denmark's Homework to craft a visual identity as well as associated packaging design.

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Onomie skincare products displayed with white and pink packaging boxes for A.C.E. Brightening Supplement and Bright Concealing, alongside two pink cylindrical product tubes

The Copenhagen-based creative studio explains: "When serious beauty meets modern makeup the result is scientific and beautiful – this is both the approach to the products themselves as well as the approach to the visual identity and packaging."

Founded by creative director Jack Dahl, Homework has developed a reputation for balancing both timeless and contemporary design since its launch, and clients include Lancôme Paris, Beauté Yves Saint Laurent and Inwear. Discover more at www.homework.dk.

Via Behance | All photography by Oscar Meyer

Onomie beauty product boxes in pale pink and white with minimalist branding arranged in rows on a neutral surface
Onomie A.C.E. Illuminating Eye Treatment in a pale pink pump bottle displayed against product information and botanical icons on packaging
Onomie skincare product boxes including ACE Illuminating Eye Treatment and Bright Concealing Elixir arranged together
Onomie packaging collection including a pink box, kraft paper bag, brown carrier bag and canvas pouch with circular pattern and text designs
Onomie beauty product boxes arranged on a white surface, displaying white and pale pink packaging with elegant typography and product information labels
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