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Cheeky branding for whisky disrupter by Glasgow agency Front Page

Friends Andrew Nicolson and Andy Davidson wanted to share their love of a dram with a wider audience. So they started a bespoke whisky blending service, Whisky Blender, on the web. Recently, they asked Glasgow agency Front Page to refresh their branding, and the brief and target audience were clear as a crystal tumbler.

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Whisky Blender branded packaging with lavender and pale blue folded card sleeves featuring textured blue marble pattern and black circular stickers

"Some people are a bit scared of whisky," explains Nicolson. "Like it's something you have to know a lot about to enjoy. The idea behind Whisky Blender is that anyone can create a blend, so they get a sense of ownership around something they might have felt was out of their reach.’

The new branding had to reflect this playful, inclusive outlook. So Front Page swapped the imagery and muted colour palette of traditional whiskies for a vibrant, textured look and feel, and a cheeky tone of voice that makes you feel like you're talking to a friend.

The bottle labels on the bottles are handwritten, each one unique, while the elegant typeface and quality stock pay a modern homage to more traditional whisky branding. Front Page also produced a custom insert to be included with every bottle, and a step-by-step tasting chart.

The new website combines a central carousel of blend options with a horizontal bar that shows the percentage makeup of the blend at any given stage. As the blend takes shape, the bottle silhouette fills up, conveying the colour of the final product (as you can see in the animated screenshot below).

Via Creative Boom submission

Whisky Blender bottle of blended Scotch whisky with black cap and gold label on white background
Black label on a bottle of Blended Scotch Whisky by Uncle Stu showing "The Wee Man's" branding with handwritten-style typography
Whisky Blender bottle label with black background showing handwritten bottle code and product information in white text, with orange liquid visible through the glass
Close-up of Whisky Blender bottle label showing blend percentages, alcohol content and handwritten-style typography on black background with gold branding
Whisky Blender packaging with lavender and textured blue panels and black oval label on white background
Folded brochure for Whisky Blender featuring a yellow triangular fold, purple interior pages with bold text, and navy blue accent panel showcasing the brand's vibrant visual identity
Whisky Blender's folded instructional insert featuring a tasting chart and blend information laid flat on a white surface
Collection of Whisky Blender branded cards displaying geometric triangle patterns in vibrant greens, yellows, blues, reds and pinks on light backgrounds
Collection of Whisky Blender business cards scattered at various angles, featuring vibrant colours, textured designs and the brand name in bold typography
Whisky Blender's age verification interface asking "Are you of legal drinking age in your country?" with AYE and NAW options against a split purple and teal background with smoke effect
Whisky Blender website homepage displayed on a tablet screen, featuring large white typography on a teal background with navigation menu and social media links
WhiskyBlender website showing Malahide Massive blend by RJ Dunne with tasting notes and a filled golden bottle visualisation
WhiskyBlender website homepage displaying "From The Land Of Castles" headline with castle tower imagery and descriptive text about Scotch whisky blending service
White iPhone displaying Whisky Blender website with bold yellow "BUILD YOUR BLEND" headline and geometric design elements in teal and yellow
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