WorkGraphic Design

Algoritmo's identity for Casa Liebre inspired by antique cigar labels and vintage Mexican packaging

Casa Liebre is a new tourist destination in Mexico featuring an orchard, restaurant, tortillería, farmers market and boutique hotel. It's a space where families and people of all ages can learn about the importance of agriculture.

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Casa Liebre brand identity components including vintage-inspired packaging, stamps, business cards, botanical elements and circular seals arranged on dark fabric

For its brand, it called upon the talents of Mexican studio Algoritmo who crafted an identity focused around the value it places on the food it serves, as this lies at the heart of its very foundation. "Casa Liebre seeks to protect our ecosystems and shares what is derived from a good treatment of the land and a good diet," explains the studio.

Based on this thinking, the graphic line of the brand uses modern typography inspired by Latin characters. "Without limiting itself to a single logo, we also created stamps inspired by antique cigar labels, matches, and 1900s objects packaging in Mexico," adds the studio.

Discover more: algoritmo.design.

Person wearing a white apron with a minimalist line drawing of a hare, part of Casa Liebre's brand identity by Algoritmo
Two kraft paper coffee or tea pouches with mint green and cream coloured labels featuring ornamental designs inspired by vintage Mexican packaging
Casa Liebre branded products including wooden coasters, packaging, white cup and wine bottles arranged on dark fabric with fresh produce
Dark glass bottle with swing-top closure and Casa Liebre label featuring red and blue design inspired by vintage Mexican packaging, displayed on a black stone block
Casa Liebre brand identity by Algoritmo featuring business cards and stamps in cream, red, brown and blue with vintage-inspired typography and decorative motifs arranged diagonally on dark surface
Casa Liebre preserve jar with vintage-inspired label and cloth-tied lid on a dark wooden surface
Flat lay of Casa Liebre branded items including bread, coasters, mug, cup, beer bottle, wine bottle, coffee packaging, and fresh beetroot with leaves on dark background
Casa Liebre branded matchbox and wooden coaster featuring a rabbit logo inspired by vintage Mexican packaging design
Two vegetable bundles with kraft paper bands featuring Casa Liebre stamps: red radishes with leaves on the left, white garlic with green stems on the right, arranged on dark textured background
Casa Liebre brand identity materials including vintage-inspired packaging, printed collateral and botanical elements arranged on dark background
Three white paper coffee cups with kraft paper sleeves featuring Casa Liebre branding inspired by vintage Mexican packaging and cigar label designs
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