WorkGraphic Design

A tasty new identity for Roast Fine Foods

Roast Fine Foods is a boutique butcher shop based in Toronto, Canada featuring organic, naturally-raised, and hormone-free meats and products. They recently approached Gladstone Media to create a new brand identity.

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Hands holding a kraft business card for Roast Fine Foods with a vintage-style logo and decorative border, with a kitchen workspace blurred in the background

"For all the facets of the design process, we wanted to pay homage to the tradition of local boutique butcher shops. Our approach is a mix between 1950s diner style and clean modern design. The vintage style of the typographically set recipes on the walls is juxtaposed with industrial elements like the concrete floor.

"This retro style was used in the promotional film and recipe videos as well, through the use of motion graphics, filters, and typography."

Roast Fine Foods brand identity flatlay on wooden board displaying business cards, tags, black folder, pens, red boxes and metal stamp on dark background
Raw steak on a black slate with peppercorns and salt, displayed on a grid of Roast branded boxes
Roast Fine Foods butcher shop interior with vintage-inspired typographic wall signage listing cuts of meat and products in a 1950s diner style, alongside modern wooden fixtures and concrete flooring
Raw steak on black slate and wrapped roast with tag displayed on a vintage butcher shop sign on wooden surface
Roast Fine Foods branding displayed with raw steak, cured meats, fresh herbs, mushrooms, knives and wooden recipe cards on a chopping board
Roast Fine Foods brand identity materials including gift cards, price cards and wooden stamp arranged on a dark surface with design tools
Raw steak on slate with fresh rosemary, sea salt and peppercorns, alongside Roast Fine Foods business cards on a wooden surface
Roast Fine Foods butcher shop storefront with white signage, red string decoration, display windows and a chalkboard menu outside on the pavement
Roast Fine Foods butcher shop interior with red pendant lights, white cabinetry, vintage signage on walls, and refrigerated display counter with meats
Grass-fed New York striploin steaks displayed in a black tray with a price label reading $23.99/lb at Roast Fine Foods butcher shop
Vintage-style chalkboard recipe instructions for cooking ham, featuring retro typography, cooking temperatures and times, and decorative elements in white text on black background
Shelves stocked with jars and bottles of spices, sauces, and seasoning products at Roast Fine Foods butcher shop
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