WorkGraphic Design

A new brand for the National Association of Swedish Handicraft Societies

The Swedish Handicraft Association has been around for more than 100 years. With over 17,000 members, 22 regional offices and eight retail shops, they had a big challenge on their hands to pull everything together under one brand.

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Handmade branding identity for Hemslöjden featuring patterned tape, stationery, business cards and book with geometric textile-inspired designs on cork background

SNASK, a branding, design and film agency situated in the heart of Stockholm were the agency assigned the task. They said: "We changed the associations of Swedish Handicraft from old butter knives and knitting to everything made by hand, thus creating something modern but with a rich history of knowledge and experience.

"The whole organisation chose to join under one brand in 2013, and all 60 board members gave the go ahead for the new identity." To find out more visit the website.

Two canvas tote bags featuring the Hemslöjden brand identity with colourful geometric patterns and the logo designed by SNASK
Colourful abstract pattern featuring blue, red, yellow and cream shapes including brushstrokes, buttons, leaves and craft tools representing the National Association of Swedish Handicraft Societies rebrand
Rolled fabric samples displaying colorful geometric and nature-inspired patterns in blue, red, orange and yellow on a cork surface
Four cardboard tubes decorated with colourful patterned washi tape strips featuring buttons, geometric shapes, leaves and crafting tools in blue, red, orange and gold tones
Hemslöjden brand identity by SNASK displayed on various items including geometric poster, tote bag, business cards, mug, stationery and packaging boxes
Unfolded brochures and leaflets for the National Association of Swedish Handicraft Societies featuring colourful illustrations, Swedish text and photography on cork background
Stacked business cards for Hemslöjden featuring a colourful pattern of handicraft tools and objects in red, yellow and blue on dark backgrounds, with white cards showing the logo on top
Canvas tote bag featuring colourful illustrated handicraft tools and objects with the Hemslöjden logo on a cork surface
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