Designer, Marketing (Games)

The role

A hands-on marketing design role at The New York Times supporting full-funnel creative for the Games subscription, from acquisition and product launches to app store optimisation. You would report to the Associate Creative Director, Games, Marketing, and work with writers, designers, audio and video teams and colleagues in marketing strategy, product design, audience insights and brand identity. The role is hybrid, with three days a week at the New York headquarters.

What you'll do

• Help develop and produce campaigns and always-on creative for Games that support awareness, consideration, conversion and retention
• Design and adapt creative for paid, owned and earned channels, including digital, social, email, in-app, app stores and out-of-home, in line with Times brand standards
• Turn in-product experiences and feature benefits into marketing assets that build engagement and regular use
• Support in-house adaptations of major brand campaigns, working with creative leaders and agencies
• Build and maintain visual systems, templates and libraries that scale, allowing quick testing without lowering design quality
• Work with designers, art directors, writers and marketers to develop and ship creative that drives subscriptions and engagement
• Work from creative briefs, take part in reviews and adjust when strategy changes because of the news cycle or business needs
• Help build presentations and explain design decisions to colleagues, including leadership
• Support the company's journalistic independence and its mission

About you

• Five or more years of hands-on graphic design experience at an agency, studio or in-house team, focused on marketing or advertising
• A portfolio showing strong execution and conceptual thinking across social, digital display, email, in-app and print, and how design makes ideas clear for different audiences
• A high level of skill in design fundamentals such as typography, layout, hierarchy, colour and unity, with attention to detail from concept to production
• Fluency in Figma and Adobe Creative Suite, with well-organised working files that others can use
• Hands-on motion and animation experience in After Effects
• Comfort working with marketing strategy, media, product design, audience insights and brand identity teams
• An understanding of trends in digital advertising and growth marketing, and of how brands show up credibly on social media
• Desirable: a background in subscription, media or content businesses, including how brand, product marketing and performance media fit together
• Desirable: video editing experience and working knowledge of on-set production for social channels
• Desirable: a belief in the value of journalism, familiarity with the Times's journalism and products, and being an active Games player
• Desirable: interest in trying new tools and workflows, including emerging AI production tools
• Desirable: a B.A., B.F.A. or M.F.A. in graphic design or a related subject, or equivalent professional experience and portfolio

What's on offer

• Depending on the role, variable pay such as an annual bonus and restricted stock
• Medical, dental and vision cover
• Flexible Spending Accounts
• 401(k) with company matching
• Employee stock purchase plan
• Paid holiday, paid sick days and paid parental leave
• Tuition reimbursement and professional development programmes

The process

• A CV is required; a cover letter, LinkedIn profile and portfolio are optional
• The form asks about work authorisation, visa sponsorship, and whether you live in the New York City or Tri-State area and can commute for the office schedule
• Applicants are asked to submit their own work and not to use generative AI tools to produce substantive content at any point in the application or interviews

The details

• Salary: $85,000 – $100,000, with possible bonus and stock on top
• Location: New York, NY; hybrid, three days a week in the office
• Level: 5+ years' experience

How to apply

Apply through The New York Times careers site. The listing asks applicants not to use generative AI for the substance of their application.