Studio Skulptur's 'community-first' identity for Audry, a platform for podcasters

The redesigned platform provides a space where podcast creators and small networks can "find the community, connection, and tools they need to grow their platform and reach their full potential", so it promises. As co-founder Niklas Hildebrand puts it: "We started Audry to help podcasters at all stages of their journey overcome challenges and find success – whatever that means to them."

Audry appointed Studio Skulptur to define its brand purpose and create a fresh new visual identity. "We needed a new identity that lived up to our big ambitions and signalled to the world that we're a serious contender in our market," adds Niklas. "Studio Skulptur pushed us to think about Audry in new ways and created a brand that represents the essence of who we are. This new identity will help us meet our goals of building the largest podcast community in the world."

Alongside the new identity, Studio Skulptur created brand copywriting, social media assets, a digital ad campaign, new website, investor pitch deck, and brand video and motion design with editing by András Oláh.

"Audry is carving out a new niche in the market, so we needed to create a brand that felt fresh and inspiring yet trustworthy," says Madeleine Berg, partner at Studio Skulptur. "Its brand purpose is all about empowering creators to own their success story. We wanted the visual identity to celebrate community and feel friendly and motivational. This brand is about the human connection that technology enables rather than the technology itself."