Lululux: Designer Gustavo Piqueira creates special book that doubles as a complete dining set

The fictional narrative is subdivided into 34 parts. There are not, however, 34 chapters. Actually, it’s rather difficult to classify Lululux as a book. Unbound by any fixed structure, its content is spread across a 'narrative dining set', which includes 20 napkins, six placemats and eight coasters.

Each material is silk-screened with one of the 34 fragments of the narrative, along with a number which indicates their sequential order. Gustavo explains: “This unique structure allows us to enter the narrative from any desired point, creating a multiplicity of different reading possibilities. People can sequentially follow the numbers of each material, read one format at a time or for those who are not that much into books and literature, they can even be used to set the table at a dinner party.”

He adds: "Breaking down paradigms and the conventional barriers commonly put up between written and visual narratives, Lululux uses design not solely as a visual complement, but as a true transformative element of the reading experience."

With a limited print run of 600 numbered copies, Lululux was printed entirely in silkscreen at Casa Rex’s Print Workshop, nested in a wooden box also printed in silkscreen. For more information about the project visit Lote42.com.br/lululux. Or you can visit www.casarex.com to discover more about the São Paulo design studio that Gustavo heads up.