BooksCreative Industry

The Process: A New Foundation in Art and Design

The Process: A New Foundation in Art and Design by Richard Wilde and Judith Wilde, and published by Laurence King, is a guide to conceptual thinking and problem solving and presents 13 experimental projects that are geared towards teaching college art students the skills that they need to become artists and designers.

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Via Creative Boom submission. All images courtesy of Laurence King

Via Creative Boom submission. All images courtesy of Laurence King

Created by Judith Wilde and Richard Wilde, each project focuses on developing formal excellence and a strong sense of aesthetics, along with the skills to generate new ideas. They also help foster the ability to maintain the correct balance between form (image making) and content (conceptual thinking); a dilemma that presents itself in all creative endeavours.

Each project is illustrated with multiple visual solutions, provided to inspire creativity and illustrate that there can be many answers to a single problem.

Richard Wilde is founder and chair of the Design department and chair of the Advertising department at the School of Visual Arts in New York. He has authored several books. Judith Wilde is an instructor at the School of Visual Arts in New York, and Professor Emeritus at Kingsborough Community College, City University of New York.

Open spread from The Process showing a vibrant abstract illustration on the left page alongside smaller experimental design works on the right page
Open pages of The Process book showing zebra-striped pattern variations combined with photographic textures and experimental compositional studies
Spread from The Process book showing grid layouts of experimental design solutions with varied typographic and patterned compositions in black, white and red
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